kai hsing

    

KAI HSING

Producer → Strategist

+1.415.823.1521 / kai(at)proto-kai.com

FOCUS

* I help organizations find the right way to tell the right story using creative and innovative approaches.

* I have a strong sense for understanding what motivates people and how to engage them.

* I use the creative process to understand and solve business/communication problems effectively.

EXPERIENCE

Producer (Freelance), Loomis Group, San Francisco, California 

 01.2012 – present

* Developing case studies on how small businesses use online video for YouTube campaign.    

Producer + Strategist (Freelance), San Francisco, California 

 06.2009 – present

* Developing strategy and producing video with clients and partners such as Yerba Buena Center for the Arts, Yelp, Sierra Nevada Brewing, Flip Video, Mission Street Food, Fresh Step, Fat Cat Records and others.

* Researching and developing audience insights; creating communication solutions with online video.

* 60-second video spot for Kiva convinced Sam’s Club members to give $1 million to the organization.

* Viral short films have received an estimated $200,000 worth of unpaid media on major online destinations.

Lead Video Producer (Contract), Turnstyle, Oakland, California

10.2010 – 03.2011

* Established strategic and creative vision for all video content of startup online public media service; managed budget; established network of contributors; created production workflow and standards.

* Developed, commissioned and produced original nonfiction online video series using insights developed from target audience demographics, user research and overall cultural sensibilities.

* Built outreach strategy for building audience and gaining distribution partners.

Producer, Current TV, San Francisco, California

 10.2007 – 11.2009

* Led branded integrated campaign (‘Under the Radar’ in partnership with T-Mobile) with some of the highest rates of engagement on the network (55% of all content user-generated).

* Developed strategies to successfully increase online participation among television viewers by 30%.

* Discovered cross-platform business opportunities for building audience and brand awareness.

* Member of programming department that won Emmy and Webby Awards for interactive television in 2007. 

Online Content Editor, Current TV, San Francisco, Californi

08.2006 – 10.2007

* Led team in content and user experience development for relaunch of Current.com as an interactive, social news web site that increased uniques threefold to around 2 million a month in less than one year.

* Developed audience insights to curate and define Current’s online editorial voice.

* Seeded working relationships with content and marketing partners.

Contributing Editor, Flavorpill Productions, San Francisco/New York/London

 10.2004 – 10.2007

* Researched, curated and wrote for influential trend forecasting magazine with subscriber base of 400,000+.

* Discovered and disseminated the latest trends and events in popular culture and events.

* Evangelized the company’s unique promotional and marketing partnerships.

Organizer, Service Employees International Union, Seattle, Washington

01.2004 - 03.2004

* Planned first annual convention for statewide healthcare workers’ union; researched and developed campaign messaging; coordinated outreach and member enrollment efforts, managed volunteers.

EDUCATION

Miami Ad School, Account Planning Bootcamp, 2011

Winner of Best Overall Campaign (client: YouTube)

M.A. University College London, Comparative Literature, 2005

Awarded with Distinction (high honors)
Thesis: “Blogs and the Field of Cultural Production.”

B.A. Portland State University, International Studies, 2003

Academic Dean’s List

Finalist, Oregon Newspaper Publishers Association Best Collegiate Arts Writing, 2002

Thesis: “A Survey of African Immigrant Outreach in Portland, Oregon.”

Activities and Societies: Daily Vanguard newspaper, KPSU Radio.

LANGUAGES

Chinese Mandarin, French, Dutch

VOLUNTEER

Citizen Schools, 826 Valencia, Planned Parenthood, Volunteers for Peace