This video was produced for Kiva, a Web site where anyone can give loans to help small businesses around the world. They were chosen to compete against four other entrepreneurship nonprofits to win $1 million as part of Sam’s Club’s ‘Giving Made Simple’ Contest – with this video as the main source of information for Sam’s Club members to base their voting decisions.
After being briefed by the organization about their goals and expectations for the video, I developed a concept and approach that used a successful entrepreneur’s story to touch upon the successes and goals of Kiva itself. I then shot, edited and produced the final video, which was seen by millions of Sam’s Club members and resulted in a winning $1 million campaign.