make healthcare feel less like healthcare.

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For all the advances in medicine, one area that has changed relatively little is that of medical testing. For example, blood tests are done pretty much the same way they were 50 years ago – inefficiently, inaccurately and painfully.

Theranos is a game-changing healthcare company that aims to change all of this with unique nanotechnology that takes only tiny blood samples while delivering faster and more accurate results – at a fraction of the cost.

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We partnered with the company to deeply understand the needs of both patients and doctors when it came to medical testing. We then designed a service model and brand experience that met these needs, while identifying the right business opportunities and models to ensure that our digital ecosystem would be successful. Post-launch, we continued to iterate the product roadmap and effectively position the brand in the marketplace.

To find out more, please request a digital portfolio.

transform a transaction into a partnership.

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As eBay shifted its product strategy to attract more high-volume retailers, many small businesses and individual sellers have looked for alternative places to do business. 

To try and re-engage these sellers, we used design research to understand our audience, discover new growth opportunities and define actionable insights from which to build better service models.

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To do this, we helped eBay transform the seller relations team into a small business services team, repositioning them as advocates for small businesses to help them grow with eBay.

We also developed business tools that included consultation services, a peer-to-peer information center, accessible business data tools and expanded gamification.

To find out more, please request a digital portfolio.

create shared cultural experiences.

After acquiring Ultimate Ears, Logitech was looking for a reboot that positioned the brand as an enabler of social music experiences both on and offline. To do this, we used untold historical moments to tell the story of music as a cultural catalyst, both past and present. Through these stories, we were able to position Ultimate Ears as a brand that embodied these values of empowerment and ingenuity against all odds.

To find out more, please request a digital portfolio.

turn passive into proactive.

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There’s been a major paradigm shift since the mid-2000s as the medium of television has been transformed from a passive, lean-back experience into a one that is both lean-back and lean-forward at different points of the viewing journey.

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At Current TV, I worked with a multidisciplinary team to create some of these pioneering “two-screen experiences” which are now the standard for everything from interactive news programming to fan-directed serialized content. Along the way, we created early models for branded and user-generated online video content, winning an Emmy and Webby Award in the process.

To find out more, please request a digital portfolio.

let your innermost passions drive you.

I’ve also done a lot of film/video work over the years, mostly of the short-form documentary variety. In particular, I’m interested in iconoclastic creatives, the story of what drives them to make something in the world, and how.

These films also demonstrate my sense of motivational behavior, ethnographic narrative and intimate storytelling that inform my strategic approaches.

To find out more, please request a digital portfolio.

the best way to predict the future is to invent it.

– alan kay